Your Best Friend (“YBF”) is founded by Stacey Schieffelin, a former Ford Model who re-emerged as a QVC entrepreneur and, per Ladies’ Home Journal, one of America’s “Power Women.” It seems to be a no-brainer for a model 20-years over to launch a cosmetics company; perhaps less obvious is the personalized approach she brings despite relying primarily on television sales for her success.

I’ll never forget watching a girl sitting on the opposite side of the Hebrew school classroom carefully apply layer upon layer of eye shadow in diligent succession, much to the chagrin of our over-worked Sunday school teacher. That was just my first encounter in watching a peer diminish the size of her eyebrow-to-eyeball facial real estate. In years to come I turned to many a trendy peer for guidance on finding the best face glitter (urban outfitters, duh!), blue mascara (um, the same), and lip gloss (bonne belle, no?). Ms. Schiefflin seems to have experienced the same and strives to achieve that status of “best,” in titling her makeup line accordingly.

Though Photo Finish ($28.90) is marketed as a “face shape shifting trio,” meant to “accentuate, camouflage and blend,” it really is just a series of pressed powders of incrementally darker shading. Perhaps an expert might be knowledgeable in proper “shape-shifting” shading, but unfortunately I am not an experienced facial shape-shifter, and the results of my attempted application were quite shoddy (or actually, spotty).

That said, YBF emphasizes that its products, including Photo Finish Powders, are good for you (including “some of the most advanced ingredients and technology available,” and are paraben and cruelty-free). YBF deserves much acclaim for contributing to community and international organizations, including the American Cancer Society, American Heart Association, and the Special Olympics, among many other worthy causes. Expanding on the do-gooder-ness is the YBF “sparkle your spirit” campaign, for “girlfriends [to] connect, build friendships, and support one another!” There’s no doubting the good intentions of this brand.

In sum, for those seeking some virtual BFFs (particularly ones with more model experience and less back-of-the-hebrew-school-classroom experience), and also maybe some makeup, YBF is the brand for you.